Is it time to start getting into the details of the project we’re working on together? Great! There are a lot of things that go into a successful end result, and we’ve found that the below planning questions can help us think together about those before we get started.
Don’t worry if you don’t know the answers to some of these, or if the answers are still changing; we’ll work with you to understand and clarify as we go.
- What are the big-picture goals of your site? (promote a product/service, online sales, convey an image, gather information, etc.)
- What specific objectives do you hope to achieve?
- What features or sections does the site need to have (if different from current)?
- What administrative tools do you need?
- What needs are unmet by your current site? What do you wish it would do?
- Who is the target audience for your project? How tech-savvy are they? What else do you know about your target audience?
- Who is your biggest competition? Why? How are you the same/different?
- What is unique about your product/service?
- How are you perceived by the general public and/or your community/industry? Are there significant mis-conceptions about your organization?
- What other sites or designs have you seen that might serve as a model or inspiration for yours?
- Where will the source content on your site come from? (Will it be available in electronic format?)
- Do you have existing branding or marketing materials? What tone and personality do they convey?
- Do you have a marketing plan or strategic plan that we should consider as we work together?
- Do you have a logo? Is there an organization style guide we need to follow?
- Are there specific technologies or tools you do or don’t want to use?
- Are there third-party services or tools you need to integrate with?
- Which languages will the site need to support?
- What kinds of updates will you want to make yourself – just content, structural changes, deeper visual changes, etc?
- How often will your new website be updated once it’s launched?
- How does this project fit into the larger work of your organization?
- Who are the decision-makers for this project? Who will be our main points of contact?
- Who will be primarily responsible for making site updates after the launch?
- How would you describe you or your team’s level of experience and comfort with WordPress?
- What’s your goal for when this project will be completed? Any events or other calendar considerations?
- What does a successful project look like to you?
Feel free to paste these questions and answers into an email, share them in a cloud document, or find a time to go through them with us on a call.
Automattic Special Projects 