Dieline

Dieline is a comprehensive platform dedicated to showcasing and inspiring excellence in packaging design. It features articles on design trends, innovative packaging, and sustainable practices in the industry. Our team worked closely with the Dieline team to create a new, clean, polished, and modern design that matched their brand and attention to detail. Among the main features on the site were the dark/light mode switch; an interactive search interface; the introduction of a paywall that enabled the Dieline team to pivot from an ad-driven business model to being funded mostly by their readers; a members-only area where designers and agencies can list their work and job openings; and the ability for members to add and update the credits attributed to the articles on the Dieline blog.

The design theme, code-named “Slug Life,” draws inspiration from the printing slug—an area outside the artwork edge used for production notes. This minimalist approach to typography, combined with bold headers, creates a visually striking and on-brand aesthetic for The Dieline.